Someone's Watching You and it's Not Big Brother
I read the other day that this
year, digital advertising businesses
like Facebook and Google will be bigger in the US this year than traditional
advertising businesses like TV, radio, and newspapers! That’s where the money
is being spent. Check it out, if you wish but that’s what is
happening.
Why? Well, traditional advertising is a “scattershot”
process, hoping you pick up the magazine or newspaper, or tune in to the TV or
radio station where their ad appears.
Sure, they place those ads where their research suggests their potential
customers are (such as readers of ‘Vanity Fair’ or ‘Money’ magazines) but that
research is nowhere near so sophisticated as is the ability of digital advertising
businesses such as Facebook, Netflix or Google to hone in on potential customers for their
advertisers with great precision. That’s
because these advertising platforms know about their users in great, if not
intimate, detail and can use that information to sell ads to their micro-targeting
advertisers who would like their ad to reach, for example, middle-aged married
women who like Italian food and have a kitten as a pet!
A follower
of this blog alerted us to a website which lists many of these digital
advertising business websites, some of which you certainly have visited,
and to which you have provided information over the years, intentionally or otherwise, about
yourself. CLICK HERE NOW to
visit https://www.vpnmentor.com/research/whos-watching-you/#/
or, copy and paste it on your browser line if that doesn’t work for you. Learn a bit about the strategies of those who
are watching you when you visit their sites.
(Please, because we are no
longer sending out “blog posting alerts,” visit www.jackspotpourri.com whenever you
have a chance! The blog is now being updated
several times a week.)
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