Sunday, June 16, 2019

Someone"s Watching You

Someone's Watching You and it's Not Big Brother

I read the other day that this year, digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers! That’s where the money is being spent. Check it out, if you wish but that’s what is happening. 

Why?  Well, traditional advertising is a “scattershot” process, hoping you pick up the magazine or newspaper, or tune in to the TV or radio station where their ad appears.  Sure, they place those ads where their research suggests their potential customers are (such as readers of ‘Vanity Fair’ or ‘Money’ magazines) but that research is nowhere near so sophisticated as is the ability of digital advertising businesses such as Facebook, Netflix or Google to hone in on potential customers for their advertisers with great precision.  That’s because these advertising platforms know about their users in great, if not intimate, detail and can use that information to sell ads to their micro-targeting advertisers who would like their ad to reach, for example, middle-aged married women who like Italian food and have a kitten as a pet!

A follower of this blog alerted us to a website which lists many of these digital advertising business websites, some of which you certainly have visited, and to which you have provided information over the years, intentionally or otherwise, about yourself.  CLICK HERE NOW to visit or, copy and paste it on your browser line if that doesn’t work for you.  Learn a bit about the strategies of those who are watching you when you visit their sites.

(Please, because we are no longer sending out “blog posting alerts,” visit whenever you have a chance!  The blog is now being updated several times a week.)

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